April 22 - 25, 2021

Thursday: April 22, 2021

Thursday April 22, 2021
Inspiration and Support for the Fitness Professional
  • 6:45pm - 9:00pm EST
  • Multiple Speakers

Inspiration and Support for the Fitness Professional

Kickoff Keynote Presentation with SGT Ken®, Dr Kyeremanteng, Kevin Darby,
Parul Shah, Tasha Edwards and Angela Kontgen.

Burnout, fatigue, decreased motivation, increased overwhelm and fear are all things that we are feeling as fitness professionals. We are on the front lines of managing the physical and mental well being of others, during a time where it’s more challenging to motivate the unmotivated client, all while managing our own emotions. This special presentation includes a master resilience trainer, an ICU physician, a psychotherapist, a mindfulness coach and industry veterans. Together, they will unite to deliver an incredible panel presentation that will leave you feeling supported and empowered. This will be an amazing power of the minds, that will get you ACTIVATED for the weekend, and your life.

Topics of discussion:

- Resilience & Growing Through Change - SGT Ken® Weichert
- Importance of the Fitness Professional, from an ICU Physician’s point of view - Dr Kyeremanteng
- Importance of the Fitness Professional in this new climate, an industry leader’s perspective - Kevin Darby
- Forging ahead as a Fitness Professional, during a time of change - Tasha Edwards
- Understanding pandemic fatigue, grief, trauma & how best to support your clients and yourself - Parul Shah
- Mindfulness for Leadership during time of increased overwhelm and anxiety - Angela Kontgen

SATURDAY: April 24, 2021

Saturday April 24, 2021
THINK Yourself® CONFIDENT
  • 9:10am - 9:30am EST
  • Nathalie Plamondon-Thomas

THINK Yourself® CONFIDENT

THINK Yourself® CONFIDENT with Nathalie Plamondon-Thomas Recent statistics show that 85% of people suffer from lack of self-confidence in at least one area of their life. The world is uncertain, and fitness professionals are scrambling to re-invent themselves. Even pre-pandemic, a lot of fitness professionals were building their career “on the side” and still had to stick with their full-time job to make ends meet. This highly inspiring Keynote, by 8 times No.1 International Bestselling Author, will give you strategies to empower you to find confidence and clarity within so you can make money living from your passion. This session is sponsored by THINK Yourself® Academy.

Saturday April 24, 2021
2001 - Thriving in a Post Pandemic Fitness Boom with Brody Thorne
  • 9:30am - 10:45am EST
  • Brody Thorne

2001 - Thriving in a Post Pandemic Fitness Boom with Brody Thorne

There have been many challenges the fitness industry has faced in the past 25+ years. From the .com bubble pop, 911, the great recession, and now the Covid 19 pandemic, Brody has navigated many different challenges with resounding success. The upcoming fitness boom is inevitable and those with the right strategy can set themselves up for the next decade if executed properly. This workshop will outline the key strategies that worked in previous shifts from crisis to boom times and what you can do to maximize the upcoming surge in fitness consumption.

Saturday April 24, 2021
2002 - DON’T JUST BE A TRAINER OR INSTRUCTOR. BE A COACH - THINK Yourself® A COACH with Nathalie Plamondon-Thomas
  • 9:30am - 10:45am EST
  • Nathalie Plamondon-Thomas

2002 - DON’T JUST BE A TRAINER OR INSTRUCTOR. BE A COACH - THINK Yourself® A COACH with Nathalie Plamondon-Thomas

“Push through the Pain!” “Feel the burn!” “Don’t Give Up!” Are the last things you should tell your participants and clients. You are a great fitness professional, but somehow, your clients self-sabotage as soon as your back is turned. It may be because we are conditioning them to hate exercise with the way we talk to them. Discover how adding extra dimensions to your fitness business can generate faster results for your clients, more money for you and set the base for a higher client retention rate. You will leave with easy to apply Life Coaching Skills, an ultimate cueing guide for fitness professionals and tips on how to leverage your business and position yourself as the Fitness Pro who delivers permanent results. This session is sponsored by THINK Yourself® Academy.

Saturday April 24, 2021
2003 - Embracing the Hybrid Opportunity: How to make the most of your skills, diversify your training and teaching style and THRIVE in a post 2020 world with Jenn Hall
  • 9:30am - 10:45am EST
  • Jenn Hall

2003 - Embracing the Hybrid Opportunity: How to make the most of your skills, diversify your training and teaching style and THRIVE in a post 2020 world with Jenn Hall

In the interactive session, we will explore multiple ways to use the skills you already have, doing less work and making more money while adapting to the new in-person/virtual/hybrid fitness industry. We will discuss all of the tools and resources available to you, best practices, liability, marketing and pitfalls to beware of while navigating the digital space. Participants will come away with a plan of action based on their skill set, the current regulations in their geographic area, their teaching and training strengths and weaknesses and their ideal clientele. You do not have to be technologically saavi to benefit from this session. This session is sponsored by Need More Fitness.

Saturday April 24, 2021
2004 - How to rebuild your personal training business by working with health professionals with Dr. Ken Kinakin D.C., C.S.C.S.
  • 11am - 12:15pm EST
  • Dr. Ken Kinakin D.C., C.S.C.S.

2004 - How to rebuild your personal training business by working with health professionals with Dr. Ken Kinakin D.C., C.S.C.S.

2020 and 2021 has been very difficult for personal trainers and gyms due to the Covid-19 pandemic and endless lockdowns of gyms and personal training businesses. You need new strategies and networks to help rebuild your business. Dr. Ken Kinakin, who is a Chiropractor, which is deemed essential service, continues to work through lockdowns and will discuss what does it take to get a referral from a Chiropractor or other Health Professionals in these times. The first thing you will learn is how to level up and become very niche focused. Health Professionals only like to send their patients to experts in a specific niche. The days of the general trainer are gone. Learn how to choose a specific niche and then how to market it to Health Professionals. You will also learn the biggest mistake personal trainers make when trying to get referrals from chiropractors. Learn a step by step process on how you can set up a chiropractic referral system to start rebuilding your own personal training business with quality clients.

Saturday April 24, 2021
2005 - 3 Tools to Transform Your Passion for Wellness into a Profitable Business  with Alechia Reese
  • 11am - 12:15pm EST
  • Alechia Reese

2005 - 3 Tools to Transform Your Passion for Wellness into a Profitable Business with Alechia Reese

This workshop provides the framework to transition from a wellness brand to a profitable business focusing on impact and value. By the end of this class you will have the tools to:

- Establish a clear direction for your brand
- Determine your leading product or service
- Construct your sales system
- Determine the value and vanity metrics of your business

Saturday April 24, 2021
2006 - The Virtual Presentation Playbook™Connecting to Your Community on Camera in Seven Simple Steps™ with SGT Ken®
  • 11am - 12:15pm EST
  • SGT Ken®

2006 - The Virtual Presentation Playbook™Connecting to Your Community on Camera in Seven Simple Steps™ with SGT Ken®

Speaking on camera is not the same as how you perform on stage. Some presenters may flourish on stage but flounder on camera. One major difference between the two strategies is that presenting on camera prevents the opportunity of using action and reaction management, or the ability to manipulate your speech patterns and tempo based on immediate audience feedback. Developed by Ken Weichert (aka SGT Ken®), The Virtual Presentation Playbook™ features seven simple steps to connect to your community on camera. You’ll discover how to position your lighting and yourself in extremely effective angles, make the right technical choices for sound and visual, prepare your voice for powerful delivery, and master the art of pitch change and presentation timing. It’s time to captivate your distant audience and create an exceptional experience that will keep them coming back for more!

Saturday April 24, 2021
2007 - Social Media Essentials for Fitness Professionals with Jono Petrohilos
  • 1pm - 2:15pm EST
  • Jono Petrohilos

2007 - Social Media Essentials for Fitness Professionals with Jono Petrohilos

Learn how to create a strong social media presence on Facebook and position yourself as a leading expert in your local community. During this presentation, Jono Petrohilos Founder of Fitness Education Online will teach you how you can grow your following as well as generate your audience into warm/hot leads using different strategies on social media platforms. This session is sponsored by Fitness Education Online.

Saturday April 24, 2021
2008 - Leadership & Motivation in Challenging Times with Kelly Thorne, Jennifer Halsall-de Wit, Stephanie Erazo  and Lindsey Rainwater
  • 1pm - 2:15pm EST
  • Kelly Thorne, Jennifer Halsall-de Wit and Lindsey Rainwater

2008 - Leadership & Motivation in Challenging Times with Kelly Thorne, Jennifer Halsall-de Wit, Stephanie Erazo and Lindsey Rainwater

Over the past year, we have seen many changes to our industry. This has impacted our focus, motivation and vision - for us, and our members. Join this incredible panel of leaders, as they share their important strategies of success in keeping the passion alive. Kelly Thorne is the VP of Studio Fitness, MOVATI Athletic, Lindsey Rainwater is the CEO of The Women in Fitness Association (WIFA), Stephanie Erazo is the founder of Prana Wellness and Jennifer is the COO of WIFA. This session is sponsored by WIFA.

Saturday April 24, 2021
2009 - Virtual Strategies, Tools and Resources for the Personal Trainer
  • 1pm - 2:15pm EST
  • BreeAnna Cox

2009 - Virtual Strategies, Tools and Resources for the Personal Trainer

Personal Trainers had to quickly learn how to navigate the virtual world, in order to keep serving their clients. Some have had great success in their pivoting, while others are still struggling to find the right solution. During this session, learn what’s working & what’s not. Why? Walk away with different strategies that have brought success to fellow personal trainer, Bree, who has found tremendous success working in the online space. This valuable session will be delivered in a recorded webinar format and sponsored by Body by Bree.

SUNDAY: April 25, 2021

SUNDAY, April 25, 2021
Sunday Morning Coffee Connections
  • 9:10am - 9:30am EST
  • Open Forum

Sunday Morning Coffee Connections

Come kick off your morning with your fellow ACTIVATE community!

SUNDAY, April 25, 2021
2010 - Managing Menopause with Melissa Layne
  • 9:30am - 10:45am EST
  • Melissa Layne

2010 - Managing Menopause with Melissa Layne

It is going to happen: menopause. It’s only a matter of time before every woman enters the stage. In just one session, we will address the sleep, nutritional, libido and physiological changes that occur as well as the best practices to make it through this period of life.

SUNDAY, April 25, 2021
2011 - Micro Workouts… Maximum Results! with Lisa Mastracchio
  • 9:30am - 10:45am EST
  • Lisa Mastracchio

2011 - Micro Workouts… Maximum Results! with Lisa Mastracchio

Express workouts have grown in popularity in recent years but there is much more to express training than HIIT. Metabolic Chains, Monster Sets, Met-Con Flows and ‘Finishers’ are ‘quickie’ sessions that not only fire muscle and heart but also keep clients committed and consistent. Join Lisa’s session and experience multiple micro workouts to challenge your clients and participants and give them the results they crave!

SUNDAY, April 25, 2021
2012 - Bodyweight Training/Calisthenics- Joint Longevity and Performance: An Orthopaedic Surgeon’s Perspective–with Dr Chris Raynor
  • 9:30am - 10:45am EST
  • Dr Chris Raynor

2012 - Bodyweight Training/Calisthenics- Joint Longevity and Performance: An Orthopaedic Surgeon’s Perspective–with Dr Chris Raynor

What kind of exercises would an orthopaedic surgeon prescribe to keep someone healthy and moving well for now, and many years to come? In today's day and age, these considerations are of the utmost importance. Dr. Chris has some great suggestions for what sorts of exercises to include in your programs, and how to workout in general for overall health, injury prevention, and longevity. It's all in the details. This session is sponsored by Human 2.0.

SUNDAY, April 25, 2021
2013 - What’s STRESS got to do with it?: “Stress and musculoskeletal pain” with Etienne Asselin
  • 9:30am - 10:45am EST
  • Etienne Asselin

2013 - What’s STRESS got to do with it?: “Stress and musculoskeletal pain” with Etienne Asselin

Does stress impact how much pain we feel? If so, why does this happen and how can we help our clients and ourselves? In this workshop you’ll gain models that explain the relationship between stress and pain, and most importantly... what we can do to hurt less and thrive more, right away. This session is sponsored by The Exercise Mechanic.

SUNDAY, April 25, 2021
2014 - Flexibility vs Mobility with JC Santana
  • 11am - 12:15pm EST
  • JC Santana

2014 - Flexibility vs Mobility with JC Santana

Many people use the words flexibility and mobility interchangeably. However, it is important to draw a distinction between these two words. This presentation will provide well accepted definitions for each of these terms, and more importantly, it will provide a practical approach as to how to apply and train flexibility and mobility. This session is sponsored by IHP.

SUNDAY, April 25, 2021
2015 - Body Weight Blitz with Lisa Mastracchio
  • 11am - 12:15pm EST
  • Lisa Mastracchio

2015 - Body Weight Blitz with Lisa Mastracchio

Bodyweight training has become a very popular “go-to” method of training. This effective and accessible training method, however, has fallen into a “boredom-mode”. Are you tired of recycling squats, lunges, and push-ups? Are you running out of ideas on how to train your client at home or outdoors using nothing but their bodies? Join Lisa’s Body weight Blitz to re-ignite the flame on this the simple yet challenging training method. Your body is the equipment, your space is the gym… your results are waiting!

SUNDAY, April 25, 2021
2016 - Nutrition Basics: Building a Better Foundation for Your Clients with Hari Ghuman
  • 11am - 12:15pm EST
  • Hari Ghuman

2016 - Nutrition Basics: Building a Better Foundation for Your Clients with Hari Ghuman

Join Hari, as he shares 5 years of clinical experience on how to help clients build better nutrition structure. He will break down how to ask better questions, proper eating structures, basics foundation, digestive protocols and help your clients get closer to their goals. This will be a great session to learn how to help the client focus on basics, and take away nutrition confusion. This session is sponsored by the Personalized Health Centre.

SUNDAY, April 25, 2021
2017 - Running a Successful Outdoor Fitness Business with Connie Beaulieu
  • 11am - 12:15pm EST
  • Connie Beaulieu

2017 - Running a Successful Outdoor Fitness Business with Connie Beaulieu

Outdoor Fitness has been around for a long time, but increasing in demand with the state of our industry. Boot Camps, Group Ex Classes, Strollercize, and even Personal Training sessions can be a great way to grow your business. Connie has been running a successful outdoor fitness business since 2008. Join her, as she will discuss what makes it a success, things to consider as moving outside and resources that can help you launch. This session is sponsored by S.W.E.A.T. Inc.

SUNDAY, April 25, 2021
2018 - Perfectly Purposeful Postnatal Programming with Sarah Zahab
  • 1pm - 2:15pm EST
  • Sarah Zahab

2018 - Perfectly Purposeful Postnatal Programming with Sarah Zahab

A considerable amount of new research has been done in the area of postnatal exercise and much has changed over the last few years with regards to postnatal programming. Help guide your postnatal client safely, effectively and functionally. Learn appropriate strength exercises to help new mom progress appropriately, increase stability and perfect alignment, posture, breathing mechanics, core strength and movement mechanics. Diastasis recti, pelvic floor and intra-abdominal pressure management considerations will also be addressed.

SUNDAY, April 25, 2021
2019 - The Ultimate Training Equation with Dane Robinson
  • 1pm - 2:15pm EST
  • Dane Robinson

2019 - The Ultimate Training Equation with Dane Robinson

Endless exercise options. Countless equipment choices. Clients with specific needs and goals. This is a recipe for burnout and failure without a sound system and plan for programming. Learn the exact blueprint to organize, systemize, and create top tier metabolic conditioning programs for one on one all the way to group ex to small group training.

SUNDAY, April 25, 2021
2020 - Pandemic Pain and Program Design Considerations with Brendan Fox
  • 1pm - 2:15pm EST
  • Brendan Fox

2020 - Pandemic Pain and Program Design Considerations with Brendan Fox

Too often, Fitness Professionals have difficulty understanding how to help clients with pain. This long pandemic has brought along a lot of issues that are impacting very fundamental movements required for not only higher-level activities but also simple daily tasks. This is becoming a problem more and more in our society. We must first identify these dysfunctions properly if we are to have a positive long-term impact. During this session, the focus will be on why it is important to get to the root cause of the common pain that we are currently seeing, be able to assess for the very specific concerns your clients face, and how to implement solutions that will create a significant difference. This session is sponsored by Exercise Therapy Association

SUNDAY, April 25, 2021
2021 - Cultivating Yin: The Importance of Slowing Down  with Lisa Greenbaum
  • 1pm - 2:15pm EST
  • Lisa Greenbaum

2021 - Cultivating Yin: The Importance of Slowing Down with Lisa Greenbaum

Taking care of our mental health along with our physical health is not just a new trend for our industry, but a very powerful shift in the mindset of both us and our clients. The continuous elevated state that stress keeps us in impacts our overall well-being from sleep, digestion, mood, muscle recovery and chronic pain. We have to take time to slow down, to let our nervous system settle and to just be. This workshop is designed to help us cultivate our Yin energy, to bring balance back, to restore and recover. Using concepts from Yoga, this is a slow flow practice with an emphasis on both increasing mobility through longer held stretches while settling and quieting the mind with a less is more approach. Experience with Yoga is not required. This session is sponsored by Lisa Greenbaum Yoga & Wellness.

SUNDAY, April 25, 2021
Closing Ceremonies
  • 2:15pm - 2:30pm EST
  • Steve Feinberg

Closing Ceremonies

- Steve asks us the question: ‘are you living in the R.E.D.?’, in the HOPEs of guiding us back into the black! This short, yet impactful summary will share some secrets of short term solutions, with long term success in mind, make sure to tune in before you tune out!
- Important Notices from ACTIVATE!
- Plus prizes!

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$159 Special 2021 Rate

Full Conference Rate: $189 CAD. Save $30!